I touched on this in the introduction to my fuller post on 'differentials' this morning. But it's so important that I think it merits briefly highlighting in a post of its own here.
Many FPL managers (the vast majority, it would appear - from the online forums, at least) seem to have fallen prey to the self-harming delusion that 'differential' means prioritizing players who are less-owned.
That is UTTERLY BLOODY POINTLESS.
A less-owned player is only valuable to you if he's going to earn you more points than the more highly-owned alternatives. Which is rarely, if ever, the case....
And NOTE, the unfortunate corollary here is that high-owned players are to be distrusted and avoided. But, ahem, there are reasons why they're so high-owned: and those reasons usually include the fact that they've been producing scads of points!
The allure of the 'differential', conceived like this, is illusory. A decent player who's low-owned may have the occasional brilliant week; and, once-in-a-blue-moon, perhaps one of those rare great weeks of his will correspond to a week in which all the more popular picks fail to produce much. In that week, the owners of the 'differential' will feel terribly smug, as they temporarily gain rank because of their 'brilliant' pick; so smug, in fact, that they can overlook the fact that in almost every other gameweek of the season they have done much worse than the managers who went with deservedly more popular picks.
Any rank-gaining benefit you may occasionally reap from a 'differential' of this kind is also inevitably short-lived - because, if such a player really is wrongly overlooked and undervalued, is indeed coming into hot form and about to display huge points potential,.... lots of other FPL managers are quickly going to come onboard for him, and his ownership level will have shot up within two or three weeks.
It is not impossible to find this sort of 'differential' advantage occasionally; but it is very, very rare - and really not something worth making a primary focus of your game. Particularly if that leads you to chase every low-owned second- or third-tier player who looks like he might be such a prospect after one good haul....
The 'Cult of the Differential' usually leads to people desperately chasing points in the most reckless and stupid ways, and perversely ignoring more sensible picks.
Forget about ownership level, and concentrate on points-potential.

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